Google is the largest, most often used search engine on the planet and for good reason.  It provides searchers with the most relevant results hence why every advertiser wants their little stake in Googles domain.  Getting your website listed in the search engines organically is a daunting and expensive task involving time consuming search engine optimization and months and months of building up links to your website and everything else that goes into getting a website naturally listed in the search engines. [Read more...]

You’ll probably agree that in order to succeed with any sales based business such as Real Estate, Network Marketing, Auto Sales and Insurance Sales you are going to need a steady supply of fresh targeted leads who are anxious to speak to someone about your products or services. [Read more...]

Now let’s talk about some of the traffic methods you should consider for your lead generation campaign.

#1. Pay-Per-Click Marketing – With this type of advertising you can bid on a particular keyword and your advertisement will display in the search results whenever somebody searches for your keyword. When a visitor clicks on your ad it will cost you money (you’ll set the amount of your bid). This type of marketing is extremely targeted as you are dealing with search traffic. Pay-Per-Click marketing is very attractive to marketers promoting some of the direct sales opportunities that pay large commissions of $1000 or more as the ROI can be very high. If you had to spend $300 in pay-per-click to make a $1000 sale I would do that all day long. People are catching on though and the market is getting competitive. Expect to pay upwards of $1.00 per click to be on some of the more desirable keywords. When promoting on PPC search engines having top notch lead capture pages targeted to your keywords is a must if you want the absolute maximum response. [Read more...]

In part 2 of my short series I’ll share some of the traffic scams to avoid.

#1. Guaranteed Visitors – This is usually garbage traffic and not worth your investment. Guaranteed visitors are usually delivered to you in the form of popups or popunder advertising. With the web browsers we have today and their built in popup blockers these ads are rarely seen by most web surfers. This is probably one of the biggest pitfalls to avoid when spending money to market online. It will deliver very little response. [Read more...]

Lead Capture Pages – How Do You Promote Them?

So you’ve got your lead capture page all built and squared away and are ready to start generating your own company specific MLM leads. [Read more...]

Yesterday we touched on how effective articles and article writing can be if you are trying to SEO (search engine optimize) your lead capture page.

Another way you can very effectively acquire one-way links to your lead capture page is through starting your own blog. With a blog you can easily create blog posts or entries describing your products and opportunity you can include links back to your lead capture page(s). resulting in one-way links.

You can also use your blog to do what’s called a triangular or 3 way link exchange.
If you have your blog and a lead capture page you have 2 sites right…?

So what we do is use our blog to exchange links with other related websites. We place their link on our blog but we ask them to place a link leading back to our lead capture page from their site. So in actual fact each of you will be getting a one way link. Hence why it’s called a triangular or 3-way link exchange.

This can actually be one of the most effective methods of Search engine optimizing your lead capture page but it’s not an instant solution. A linking campaign can take several hours of boring work.

I won’t go into all of the details about setting up a blog here but you can find some more great information about blogging at Blog Your MLM an information website I created all about blogging your MLM.

In many cases it is possible to be on the first page of search results for an MLM company name or product name with less then 25 incoming links to your website. The competition for natural search engine rankings is really not that fierce for many MLM companies and products.
And if you’re just getting started here are a few more places where you can place your links and have them count as backlinks to your website.

FreeMLMAdvertising.Com – This is a free site I created where you can post ad’s about your products and opportunities. It’s a blog and you can post as many times as you like. If you write a short article about your product or opportunity this would be a great place to put it. This blog is found for many different keywords within Google, Yahoo and MLM. A great place to submit your link.

FreeAdvertisingForum.Com – This is another free site where you can post your ads and get additional backlinks to your site. Don’t count on this site to deliver much quality traffic but it will most definitely get your links spidered and generate backlinks to your lead capture page.
Almost ANY MLM or Network Marketing discussion boards ONLY if they allow a signature file are also great places to post your link. Many forums are spidered by all the major search engines and if you are an active poster utilizing the signature file the search engines will record these as backlinks as well.

Search engine optimization isn’t a quick fix by any means and if you plan on doing this I would also be concentrating on generating other streams of traffic because linking your way into the search engine results can take a little time, effort and patience. When you get there though the reward will be an endless stream of super targeted visitors to your lead capture page which will result in a steady flow of company specific real time MLM leads for your business.

Hopefully this short tutorial has helped you to understand a little more about the search engines and how you can actually get your site listed.

Carl Sorensen

The first problem when trying to search engine optimize a lead capture page is that they rarely contain much more then a few paragraphs of text and a lead capture form. Most webmasters won’t link back to you because they don’t think you are providing quality content or information. I don’t blame them either. I wouldn’t want to be linking my visitors to someone else’s lead capture page most marketers won’t do that. This one factor alone can make the link building job extremely difficult and time consuming.

But if you’re clever there are some simple ways around this. The goal to optimize a lead capture page is to gather as many incoming links as possible with your chosen company name or product name in the anchor text. We pick these keywords because they will most likely receive a lot of traffic and believe it or not most MLM and business opportunity company names have very little to no competition in the natural search results. Everybody seems to be chasing after the pay-per-click listings because the results are obviously much faster. However holding the top natural ranking in any search engine for your chosen keywords is going to be a huge asset to your business and should be something to consider if you’re serious about your online presence.

One way we can gather incoming one way links to our lead capture page is to write and submit short articles to content directories on the web. The article marketing e-course I shared with you a few days ago can explain how to do this. Other webmasters will pick up these articles and post them on their websites, newsletters or blogs. Your resources box within the article will have a link or two back to your own lead capture page. These are very easy one-way links to acquire but the strategy does take some time and patience. With a good article writing campaign you could expect to see results within a few days, weeks or months. It will depend on the quality of articles you have written, the competitiveness of the keywords you are targeting and how many sites have actually picked up and published your articles.

Article E-Course #1
Article E-Course #2
Article E-Course #3

Tomorrow we will discuss a more advanced way of generating one-way links to your lead capture page and some more important lead capture page SEO tips!

Carl Sorensen

This is a question I am asked at least once a day. Everybody wants to have their lead capture page show up on the first page of either Google, Yahoo or MSN the three biggest search engines. They don’t want to pay either they want what is commonly referred to as “organic” or “natural” search engine ranking.

This means you have a well optimized website and the search engines are listing you as a search result because they deem your site to be highly relevant to the topic searched. It’s a reward for having a killer website and spending the time doing things that search engines love.
One of the most important factors to gaining a high ranking in the search engines are incoming links.

What is an incoming link? Simple! An incoming link is a link to your website from another website. The most important part of that incoming link is your “anchor text” this is the actual wording that your link says. Example Great Lead Capture Pages this link leads back to http://www.ezleadcapture.com but when the search engines read that anchor text “Great Lead Capture Pages” they are going to take that as a very good description of what my website might be about. Every one of these links will count as a vote for my site for the keywords in my anchor text. Does this make any sense to you?

Obviously the more incoming links you have with your chosen anchor text the higher you will rank for the given phrase or keyword you have chosen. If you have 100 websites all pointing a link to your website that says “The Best Business Opportunity Ever” then the search engines are going to deem your site fairly important for the phrase “The Best Business Opportunity Ever” and you’ll end up with a high search engine ranking.

Gaining incoming links to a lead capture page poses a problem for most webmasters and I’ll be showing you why in part 2 of this E-Course.

It will be posted tomorrow.

To Our Success!
Carl Sorensen