The first thing you need to do before you even start writing an article is to decide what you want to write about. Keep in mind that you cannot write about your opportunity specifically (well you can try but article directories may not accept it) It’s much better to write articles that provide really great information than promotional hype. This helps to establish your credibility and you’ll come across as more of an expert on the subject as opposed to the slick promoter type.
Obviously you only want to be writing articles that are somewhat related to the field your business is in. For example if you are promoting a health and wellness opportunity then you would obviously want to write short articles about health and wellness. If you are promoting a business that sells motivational or educational products then you may want to write articles about the specific fields in which your business provides seminars or courses.
These articles don’t have to be big long masterpieces that you spend all night on either… These are short 500 – 800 word articles. They should take no longer than 30 minutes or so to type out one or more articles.
What can you write about?
- Write an article about each specific ingredient in your health & wellness product. Write about the benefits or risks (if any) of each. This should provide you with several article ideas right away.
- Write an article sharing a promotional or recruiting tip you may have used successfully. Share it with others, You’ll be rewarded.
- Write an article giving an unbiased comparison of a few different products in your industry.
There are seriously endless topics that you could write about and I’ll leave the rest of that up to you and your own creativity. If you don’t have the creative juices to get this happening for yourself you can always post the jobs on Elance and have “ghost writers” write the articles for you at super cheap costs… Usually between $5 – $15.00 per article written.
So how can writing articles really benefit you?
Well first off when you write and distribute original articles online webmasters will jump at the chance to publish your content on their website. You can include your authors box (much like a signature file in a forum) at the bottom of your article with a link to your lead capture page. This works for you THREE fold and here’s why.
1. When a webmaster hosts your article on their website you are going to get traffic from them that will result in real time leads for your opportunity absolutely for free… The more you write and distribute the more you’ll benefit.
2. When a webmaster hosts your article on their website you are getting a One-Way back link to your website or lead capture page or both. (whichever you included in your authors box) One-way links are proven to be one of the BEST ways to optimize any site for the search engines lead capture pages included.
3. You will be slowly building your credibility and coming across to people as an expert (providing you write a decent article) and it’s a known fact that people like to deal with the experts on any subject.
Don’t get me wrong… Article writing isn’t a quick fix (unless your lucky and write an awesome article that is syndicated by several high traffic sites) If you intend to employ this online marketing tactic you must be prepared to have patience. It takes a while for the content to be picked up and distributed. It can take a few months for things to start happening with the search engines from the back links.
If you could commit to writing just 3 articles a week that would be over 150 articles in 1 year… That content could be syndicated on hundreds if not thousands of websites, blogs and e-zines. It’s a daunting task but if this is something you think you could do then definitely do it! I sincerely wish that I had started article writing much earlier. I always figured the time spent wouldn’t pay off but I was very, very wrong.
Stay tuned… The next lesson will give you some tips on how to actually write your article, what to include and some really great places that you can start submitting your articles to. You don’t want to miss this one!
Carl Sorensen

"Hi Carl, Thanks for providing such an easy system for creating capture pages and a price you can't beat. I recommend EZ LeadCapture to all my downline. Also, thank you for your continued support of the network marketing industry. Thanks,"