Article Writing – A Real Time MLM Lead Generation Strategy. Part 2

The first thing you need to do before you even start writing an article is to decide what you want to write about. Keep in mind that you cannot write about your opportunity specifically (well you can try but article directories may not accept it) It’s much better to write articles that provide really great information than promotional hype. This helps to establish your credibility and you’ll come across as more of an expert on the subject as opposed to the slick promoter type.

Obviously you only want to be writing articles that are somewhat related to the field your business is in. For example if you are promoting a health and wellness opportunity then you would obviously want to write short articles about health and wellness. If you are promoting a business that sells motivational or educational products then you may want to write articles about the specific fields in which your business provides seminars or courses.

These articles don’t have to be big long masterpieces that you spend all night on either… These are short 500 – 800 word articles. They should take no longer than 30 minutes or so to type out one or more articles.

What can you write about?

- Write an article about each specific ingredient in your health & wellness product. Write about the benefits or risks (if any) of each. This should provide you with several article ideas right away.

- Write an article sharing a promotional or recruiting tip you may have used successfully. Share it with others, You’ll be rewarded.

- Write an article giving an unbiased comparison of a few different products in your industry.

There are seriously endless topics that you could write about and I’ll leave the rest of that up to you and your own creativity. If you don’t have the creative juices to get this happening for yourself you can always post the jobs on Elance and have “ghost writers” write the articles for you at super cheap costs… Usually between $5 – $15.00 per article written.

So how can writing articles really benefit you?

Well first off when you write and distribute original articles online webmasters will jump at the chance to publish your content on their website. You can include your authors box (much like a signature file in a forum) at the bottom of your article with a link to your lead capture page. This works for you THREE fold and here’s why.

1. When a webmaster hosts your article on their website you are going to get traffic from them that will result in real time leads for your opportunity absolutely for free… The more you write and distribute the more you’ll benefit.

2. When a webmaster hosts your article on their website you are getting a One-Way back link to your website or lead capture page or both. (whichever you included in your authors box) One-way links are proven to be one of the BEST ways to optimize any site for the search engines lead capture pages included.

3. You will be slowly building your credibility and coming across to people as an expert (providing you write a decent article) and it’s a known fact that people like to deal with the experts on any subject.

Don’t get me wrong… Article writing isn’t a quick fix (unless your lucky and write an awesome article that is syndicated by several high traffic sites) If you intend to employ this online marketing tactic you must be prepared to have patience. It takes a while for the content to be picked up and distributed. It can take a few months for things to start happening with the search engines from the back links.

If you could commit to writing just 3 articles a week that would be over 150 articles in 1 year… That content could be syndicated on hundreds if not thousands of websites, blogs and e-zines. It’s a daunting task but if this is something you think you could do then definitely do it! I sincerely wish that I had started article writing much earlier. I always figured the time spent wouldn’t pay off but I was very, very wrong.

Stay tuned… The next lesson will give you some tips on how to actually write your article, what to include and some really great places that you can start submitting your articles to. You don’t want to miss this one!

Carl Sorensen

Article Writing – A Real Time MLM Lead Generation Strategy. Part 1

If building your own steady stream of long term traffic for your lead generation campaign is something that would interest you then you’d better pay attention to the articles in this short e-course.

Online marketing has proven itself to be a great marketing medium for anyone looking to generate their own real time targeted leads. The problem for most network marketers trying to generate leads online is where they are going to advertise and how they are going to drive traffic to their lead capture pages.

There are so many options to advertise online and everything seems like you need a degree to use effectively!

If you want to start out small but gradually build up your traffic streams then the method covered in this short series may be for you.

Billions of websites are afloat in the online world and webmasters don’t always have the time to continually write new and fresh content that would be of interest to their visitors. This is why many webmasters now rely heavily on article directories to pickup fresh web content.

There is absolutely no reason why you shouldn’t be one of the people writing and submitting short articles to be picked up by hundreds if not thousands of websites around the world related to your topic. The cool part is that any article you write and distribute via a directory will have your authors box tagged to it. This a place where you can share a short blurb on yourself and a link or two to your lead capture pages or any other website you choose. This is not only an excellent way to generate traffic but it can also boost search engine rankings and your articles can even be picked up and delivered in search engine results for your keywords.

Article writing is powerful stuff. There is a lot more to it then this so be sure to check back tomorrow. The next lesson will focus on how you can get started, the benefits and what you can write about.

Oh and don’t worry you don’t need to be a professional writer either.

To Our Success!
Carl Sorensen

Article Writing To Generate Real Time MLM Leads

For those of you who are interested in learning a little more about writing and submitting articles to aid in your MLM lead generation efforts then you won’t want to miss this short series of Blog Posts.

Starting on Monday I will be posting the 1st of 3 short articles explaining a little about article marketing, the benefits and how you can started to reap maximum results.

Article writing is a very effective long term online marketing approach that over time can position you as an expert or leader in your industry, generate you plenty of free targeted traffic and can even have you ranked extremely well in the search engines.

Check back on Monday and I’ll post the first article.

“A Long Term Real Time MLM Lead Generation Strategy. Part 1″

To Our Success!
Carl Sorensen

Running Your Own MLM Lead Generation Co-op.

Unfortunately some of the best advertising for lead generation on the Internet isn’t cheap.  Thats why pooling together with a few of your associates and running a small advertising co-op can be great way to leverage your advertising budget into some high quality and high traffic advertising. [Read more...]

Sticky Popups – Improve Your Lead Generation Conversion

Today I received an email that was definitley meant to arrive in my inbox!

A little while ago I purchased a new marketing tool that has recently been made available… This marketing tool was so freaking cool I wanted to share it with all of my customers but the seller of the software would not sell any “resell” rights.

Oh well… Then this morning what lands in my inbox but a message from a well known marketer about a product he had permission to sell “Master Resell” rights to.

Not only was it the exact type of software I needed but it was BETTER then the software I had bought before and now I have the rights to sell it myself and give it away as a bonus to my customers.

This fantastic little marketing tool is called “Impact Popups” and it allows to create and install those cool little “Sticky Note” style of popups. These are totally unblockable by popup blockers and they are an awesome way of increasing response from your websites.

I have had them on my site for a few days now and the optins have increased over 200%.

These could be very powerful sidekicks to any MLM lead generation campaign.

Check out all the details here Impact Sticky Note Popup Software

Carl Sorensen

New MLM Lead Generation Articles

I have started getting into Article Marketing in a big way and I have to tell you that it’s paying off bigtime both in the number of backlinks I am receiving to my websites and the number of visitors. I can see how this type of marketing could definitely be a very long term solution as the articles I distribute today will be “out there” on the web working for me for many months to come.

I have added an MLM Lead Generation Article page to EZLeadCapture.Com and have included several articles that I have written on MLM Lead Generation and Lead Capture Pages.

You can view the articles here

1. 5 Reasons Why You Should Generate Your Own Leads
This short MLM lead generation article will give you 5 different reasons why you should consider generating your own company specific leads.

2. How Can A Lead Capture Page Increase Your Advertising Response Rates?
This MLM Lead Generation article will help you understand the importance of using a lead capture page with any of your advertising campaigns.

3. How Do You Advertise A Lead Capture Page?
This MLM lead generation article provides some information on promoting your lead capture pages.

4. A Lead Capture Page Strategy That Educates And Even Motivates Your Prospects.
This is a great little article where I “spill the beans” on setting up a proper follow through page for your lead generation campaign.

5. Signature Lead Capture Pages – How Can They Help You & Your Business?
Signature lead capture pages are a great way for you to express yourself with your business opportunity. It’s a refreshing sight for prospects tired of the usual hype.

6. A Little Google Adwords Secret That Can Double Or Even Triple Your Lead Generation Conversion.
This little article will provide you some valuable strategies that can help improve your Google Adwords lead generation campaign!

Enjoy the articles!

Carl Sorensen

New Lead Capture Page Software Demo Videos

I have been spending some time lately tweaking my website and as a result decided to create some demo videos to sort of show people exactly what my new Lead Capture System does and how it can help you with your advertising campaigns.

Carl Sorensen

Free MLM Advertising Blog – Place Your Free MLM Ads

Inspired by some other Internet Marketers “free” advertising creativity I decided to come up with a Free marketing venue strictly for people promoting an MLM or Network Marketing program.

Free MLM Advertising Blog

It’s a blog. You can register for free and post your own MLM or Network Marketing ads. They are categorized and as this site grows it will be an excellent source of link popularity and immediate traffic to any of your marketing campaigns.

It won’t be the be all end all but every little bit helps.

When you are looking to SEO your website and have it actually ranked in the search engines exchanging links with other related websites is extremely important.

Through my “mini” MLM network of websites you can exchange links with the following other sites.

EZLeadCapture.Com PR – 4
The MLM Lead Generation Blog – PR 4
The MLM Blog Directory – PR4
Blog Your MLM – PR 3
All About Lead Generation – PR 0 (Newly released)
FREE MLM Advertising – PR 0 (Just released)

Between these 6 sites you should be able to get your MLM or Network Marketing website indexed by the major search engines, INDEXED not listed within 2-3 days.

Head on over to FREE MLM Advertising and post your ad today!

Carl Sorensen

A Lead Capture Page Strategy That Educates & Motivates Your Prospects!

This simple lead capture page strategy can work to educate your prospects on your product or opportunity and motivate them to make the first move!

Many of today’s direct selling and network marketing programs come out with great marketing material…

The problem?

It’s balled up into a site and then thrown at the visitor in a big marketing mess and most of the time they don’t even hang around long enough to discover any hidden gems that may be lurking within your website and I am sure there are!

Doe’s your company offer a web presentation? Maybe an audio presentation…?
Do you have any PDF reports? or special brochures in a digital format?

If your company has these marketing tools available to you then this little strategy I am about to share with you can help turn your next lead generation campaign into high gear with some of the best quality prospects you’ll ever have dealt with. Ever! I promise.

Lead capture pages are a great tool… But they have to be used properly in order to reap maximum results. One of the mistakes beginners make with a lead capture page is not properly following up with their prospects.. The information giving process seems to come to an abrubt halt the moment the prospect submits at the lead capture page.

I’ll try to be a little clearer… You have probably submitted your information through several lead capture pages in your online marketing endeavors am I right? What happens to you the prospect when you submit your information?

Most of the time you end up on a simple “Thank You For Requesting More Information” page and you’re left kind of hanging as to what the “Next Step” is… Usually they will have you loaded into an autoresponder where you will start receiving follow-up messages from their drip campaign on a regular basis.

What happened to the interactivity? You get this potential prospect all fired up and excited about your product or opportunity with your lead capture page and then they submit their contact information to you only to have to wait for your autoresponder message that will direct them to a conference call or maybe another website or who knows where! What’s up with that?

It’s not that there is anything wrong with this strategy having a follow-up autoresponder campaign is great and I recommend one to everyone. The problem lies with the prospect basically left “high and dry” at a stage of the thinking process when they were mentally “excited” about your offer… It’s the only reason they would submit their information through your page.

It’s absolutely critical that immediately following the prospects decision to learn more you give him/her MORE information laid out in a very easy to navigate fashion.. The prospect shouldn’t have to wait for your autoresponder email to arrive as it may never even arrive due to the strength of the spam filters nowadays.

The solution to this problem? It’s simple… The solution lies in creating yourself a custom “thank you” page that your prospects would land on after submitting their information. This is something a few steps further then just a basic “Thank You” for your information page.

You see… When a prospect submits their information through a lead capture page and they are in that “buying” or “hungry for information” state they will devour any information you have to offer them.

The key is to not give away the farm on your lead capture page… Just give a few juicy nuggets of information and then draw the prospect to fill out your form. On your thank you page is where you would want to place your company presentation, your company audios, your pdf marketing brochures, and any important links or numbers the prospect may need to know.

You can lay these items out in an easy follow fashion by labeling each option “Step #1, Step #2, etc….” and your prospect (if they are serious) will be kept busy for hours reviewing all of the material and learning about the products and opportunity.
The whole point of this strategy is to develop a spark of interest prior to sending your prospect all of the company marketing material.

By developing that initial spark of interest and getting them to submit their information through the lead capture page you have in a sense “captured” their attention in that moment and that’s why it is critical you get this information to them immediately after they submit their details. This keeps the continuity going and prevents any lag or lapse from happening.

If the prospect was serious to begin with this strategy put into action you and your opportunity will be fresh in the prospects mind when you contact them. That is if they don’t beat you to it!

To Our Success!
Carl Sorensen

5 Reasons Why You Should Generate Your Own MLM And Network Marketing Leads.

You’ll probably agree that in order to succeed with any network marketing or MLM business you are going to need a steady supply of fresh targeted leads who are anxious to get started in a home based business opportunity.

The lead vendors know this little fact too and they can see you coming a mile away!

This can pose a problem for all but the super savvy network marketers and people with extra-ordinary telephone skills. Let’s face it… Not everybody has the telephone skills of an MLM superstar… Wouldn’t it be nice if you could custom tailor your leads?

Here are 5 of the most popular reasons you may want to consider generating your own mlm or network marketing leads.

1. Quality – When you purchase leads from a leads vendor you are buying a list of names and contact details that has been generated in a very generic way as to maximize the response rate of the lead generators advertising campaign. These leads aren’t necessarily generated from the most targeted means of advertising. They are presented with a very simple generic lead capture page selling them on the benefits of owning a home based business such as time freedom, more money, less stress etc… Not necessarily selling them on any specific type of home based business. When you are phoning this type of lead you really don’t know what type of business they may be interested in… you’re left to sorting and this can be a time consuming procedure. Generating your own leads with a website you have control over changes the game.

2. Responsive – Leads that you have generated on your own are usually much more responsive than leads that you would have purchased from a leads vendor. Most likely they haven’t been contacted by several different network marketers and their name hasn’t been sold over and over again by some of the leads vendors out there. Leads that you generate are Real-Time – As fresh as you can get and they are exclusive to you (providing the prospect hasn’t submitted to other websites). By simply controlling the advertising message displayed on your lead capture page you can custom tailor the leads you’ll be generating to your specific product or opportunity.

3. Real-Time Leads – One of the most popular reasons for a network marketer to generate their own leads is that you can receive them in real-time. This is especially powerful for people who are in the higher ticket business opportunities and they need the highest quality lead they can get. Nothing and I’ll say that again… NOTHING Beats having company specific real-time leads in your inbox waiting to be contacted about your product or opportunity. When you run a large successful advertising campaign you can literally sit at your computer and watch the fresh real-time leads roll in waiting to be contacted by you and your team.

4. Custom Surveys – When you are the lead generator you have full control over the questions you want to ask your prospects. This can be a very effective way to do some of that dreaded “sorting” that many network marketers hate doing. You can simply qualify or disqualify leads based on the questions they have answered on your lead capture page. *Tip* It is a wise idea to always run a “Comments Or Questions” or “Tell Me About Yourself” form field on your lead capture page. Not every single prospect will fill these fields out but when they do it will be the most valuable piece of information you receive next to their name and number. Anything a prospect is willing to share with you before the initial contact can be your saving grace when it comes to breaking the ice.

5. Cost – That’s right… Generating your own leads can actually save you a lot of money if you spend the time to setup some solid advertising campaigns. You’ll no longer be paying the middle man or any commissions that so many leads vendors like to attach their lead plans. Like many leads companies on the web you won’t have the high cost of employees either. Your cost to generate your own leads will be your advertising costs and any other tools you may be using such as lead capture pages and/or autoresponders. When you are generating leads of the highest quality and you have semi-decent skills at speaking with them you will need less of them to enroll a new business associate. This saves you time and saves you money. Both are very valuable in the fast paced world of network marketing and MLM.

These are just a few reasons you may want to consider learning a little more about generating your own leads for your specific product or opportunity. It could make a difference in how effectively you market your program.

To Our Success!
Carl Sorensen

Lead Generation Tips

How Can A Lead Capture Page Increase Your Advertising Response Rates?

You probably already know that if you’re planning on making it to the big time with any network marketing business opportunity that you are going to have to advertise at some point.

It’s inevitable you’ll need a constant flow of steady, targeted leads for your program and you’ll have to advertise to generate them. There really isn’t anyway around it so you’ll have to get used to the fact that it’s going to take a little money to get that ball rolling.

However… Advertising your business opportunity doesn’t have to break the bank and when done effectively with the right tools can be a sure fire way to inject super responsive real-time leads into your email inbox.

One of the most common mistakes an MLM or network marketing newbie makes is trying to use their replicated affiliate website for advertising campaigns. This poses a major problem if the goal of your advertising campaign is to generate fresh real-time responsive leads for your product or opportunity. Most replicated MLM websites do not have the provisions to actually capture a lead.

Sure… They provide a lot of great information to a prospect… But this poses another problem in itself especially if you’re advertising on the Internet. Prospects don’t want to read a whole pile of information up front just to find out if they are interested or not. You’ll scare them away if you do this. When you bombard someone with information you can create confusion. A confused mind almost always says NO!.

There is a simple solve to this problem and it’s called a Lead Capture Page. This is a short snappy page designed for the task of doing one thing. Generating you a fresh real-time lead for your business opportunity. Lead capture pages are simple, attractive one page websites that will have a just a few short paragraphs of text in total.

Lead capture pages aren’t meant to bombard a prospect with information. They are built to provide the prospect with just enough information to make them curious and actually entice them into requesting more information through the form on the lead capture page.

Like Bill Gates says… “Simple is always better” And the same rule applies when you’re trying to advertise you MLM or Network Marketing opportunity. Don’t bombard a prospect with every single ingredient your product may offer. Don’t confuse the daylights of the poor prospects mind trying to explain your compensation plan either.

The lead capture page should be designed around a few key points about your product or business opportunity. It should be simple for a prospect to read in its entirety in 30 seconds to a minute. You’re looking for the prospect to make the decision on their own to learn more… that’s it.

By simplifying your marketing message with a well designed lead capture page not only will you have more people paying closer attention to your advertisement you’ll also have more prospects submitting their information to your page and becoming fresh real-time leads for your business.

If you’re advertising a well designed lead capture page targeted for the specific market you are going after you can bet that your response rate will be significantly higher. You’ll actually have something tangible from your efforts. A massive list of fresh names waiting to be contacted by you!

To Our Success!
Carl Sorensen

Lead Generation Tips

New Lead Capture Page Search Feature

Yep,

Finally I had my programmer whip up a little program that would search through my entire inventory of lead capture pages for you to view them.

You’ll find the new lead capture page search feature on my homepage EZLeadCapture.Com

You can search the lead page templates or browse through the various categories. Have Fun!

To Our Success!
Carl Sorensen

Personal Lead Capture Pages – The Direct Sellers Secret Weapon.

If you’re involved with any “high-ticket” direct sales program or any network marketing program for that matter what is setting you apart and above from what your competitors are doing?

If the answer is “nothing” or “you don’t know” then you’re making a great big mistake… While the world wide web is a great big place some of the same rules of business apply.

People will do business with those whom they know, like or trust. It’s a proven fact. The same rule applies when you are trying to generate leads on the web. People who are serious about an opportunity are going to be looking to partner up with someone else who is serious about their business.

Using the company replicated websites just doesn’t cut it when you’re up against several other people using the EXACT same page! How does the potential lead decide which website to join from? (yeah right! if you expect that to happen) How do they decide who to contact?

It’s luck really, unless you have the ability to “customize” your page. Make yourself STAND OUT among the competition in a refreshing and personal way.

Here are some examples of what I am rambling on about…

Emerald Passport Personal Lead Capture Page

Liberty Personal Lead Capture Page

Liberty Personal Lead Capture Page

Another Personal Lead Capture Page

These pages work, and they work well… The visitor get’s to KNOW you before they submit your their oh so valuable contact information.

When you run a page like this up on Google or Overture it’s no mystery to your potential business partner who is going to be calling them. They are expecting to hear from you and only you. Find a lead retailing company that can do that for you!

You can order your own Signature lead capture page for only $167/year. This includes complete design and hosting and I’ll even throw in some newbie friendly web audio recording software for you to really personalize the page.

Order Your Personal Lead Capture Page Here

To Our Success!
Carl Sorensen

A Little Google Adwords Secret To Double, Even Triple Your Lead Generation Conversion.

If you’ve been advertising your business opportunity or product online for any length of time you probably already already know that Google Adwords can be a great way to bring traffic to your lead generation campaign.

You’ll probably agree that getting the traffic to your landing or lead capture page is the easy part… Actually getting that traffic to convert into real-time hot leads for your opportunity or product is the hard part. This frustrates many Adwords advertisers to the point where they have to drop the campaign entirely because it simply wasn’t profitable… or was it because they were going about it the wrong way? Don’t let this happen to you!

One of the main reasons for Adwords failure in a lead generation campaign is total lack of keyword organization and proper targeting of the landing pages. That’s right… I said PAGES.

Most beginner Adwords advertisers will go out and bid on 50,60 maybe even 100 keywords they will write ONE Google ad and then direct all of their adwords traffic to their one little landing page.

So you’ve got several different keywords and phrases, one Google ad and one landing or lead capture page. It’s the sure-fire recipe to an adwords disaster.

Problem #1. You have too many keywords!

You cannot possibly write ONE ad that will effectively target ALL the available keywords you are bidding on. You need to group the keywords tighly and write your ad according to the keyword you are bidding on. If you don’t organize your campaign this way the result will be an extremely low CTR (Click Through Rate).

Generating HIGH CTR is absolute necessity for a successful lead generation campaign if you want to increase your keyword positioning for LESS money. The average adwords user will never see a consistent CTR over 1 – 4% because they have poor campaign organization.

Problem #2. You have too many keywords, Not Enough Landing Pages!

You see… Once you get your keywords organized and compiled into their own individual ad groups you are now going to need several more and different landing pages.

Why you ask…? It’s simple… Since we have now created new adwords ads to target our very specific keyword groups we are going to need landing pages to match them.

If you can target your landing pages to the keywords that you are using in your ad campaign you will be presenting the visitor with much more relevant information. If your Google ad and landing match their keyword query exactly then your chance of conversion is going to much higher. The searcher feels you have what they are looking for.

And yes… In some cases this simple little lead generation conversion trick will easily double, or triple your previous conversion rates! Many adwords users will tell you that this technique is as simple as using the keyword on your landing page a few times… That would ring true if you want to maybe increase your conversion by just a little bit…

Go big or go home! If you truly want to double or triple the conversion rate of the lead generation campaign you need construct a targeted landing page for every keyword phrase or closely related terms. I mean a new header graphic mentioning the keyword, your headline mentions the keyword and your ad copy and bullet points also include that keyword. You basically have created a lead capture page all around the specific keyword you were advertising under.

It’s called “Exact Matching” when you go to a search engine you aren’t looking for something “close” to what you searched for. You’re looking for EXACTLY what you searched for. Does this make any sense?

This really is a simple way that you can double, or even triple your current adwords lead generation campaign conversion rates. Now what are you going to do with this information?

To Our Success!
Carl Sorensen

Want To Repost On This Your Own Blog? Just Include This Resource Box Below.

Carl Sorensen is the owner of http://www.ezleadcapture.com and offers a complete Lead Capture Solution for network marketers. He also offers complete Google Adwords Lead Generation campaign management for network marketers and people promoting an MLM.

If you’ve been advertising your business opportunity or product online for any length of time you probably already already know that Google Adwords can be a great way to bring traffic to your lead generation campaign.

You’ll probably agree that getting the traffic to your landing or lead capture page is the easy part… Actually getting that traffic to convert into real-time hot leads for your opportunity or product is the hard part. This frustrates many Adwords advertisers to the point where they have to drop the campaign entirely because it simply wasn’t profitable… or was it because they were going about it the wrong way? Don’t let this happen to you!

One of the main reasons for Adwords failure in a lead generation campaign is total lack of keyword organization and proper targeting of the landing pages. That’s right… I said PAGES.

Most beginner Adwords advertisers will go out and bid on 50,60 maybe even 100 keywords they will write ONE Google ad and then direct all of their adwords traffic to their one little landing page.

So you’ve got several different keywords and phrases, one Google ad and one landing or lead capture page. It’s the sure-fire recipe to an adwords disaster.

Problem #1. You have too many keywords!

You cannot possibly write ONE ad that will effectively target ALL the available keywords you are bidding on. You need to group the keywords tighly and write your ad according to the keyword you are bidding on. If you don’t organize your campaign this way the result will be an extremely low CTR (Click Through Rate).

Generating HIGH CTR is absolute necessity for a successful lead generation campaign if you want to increase your keyword positioning for LESS money. The average adwords user will never see a consistent CTR over 1 – 4% because they have poor campaign organization.

Problem #2. You have too many keywords, Not Enough Landing Pages!

You see… Once you get your keywords organized and compiled into their own individual ad groups you are now going to need several more and different landing pages.

Why you ask…? It’s simple… Since we have now created new adwords ads to target our very specific keyword groups we are going to need landing pages to match them.

If you can target your landing pages to the keywords that you are using in your ad campaign you will be presenting the visitor with much more relevant information. If your Google ad and landing match their keyword query exactly then your chance of conversion is going to much higher. The searcher feels you have what they are looking for.

And yes… In some cases this simple little lead generation conversion trick will easily double, or triple your previous conversion rates! Many adwords users will tell you that this technique is as simple as using the keyword on your landing page a few times… That would ring true if you want to maybe increase your conversion by just a little bit…

Go big or go home! If you truly want to double or triple the conversion rate of the lead generation campaign you need construct a targeted landing page for every keyword phrase or closely related terms. I mean a new header graphic mentioning the keyword, your headline mentions the keyword and your ad copy and bullet points also include that keyword. You basically have created a lead capture page all around the specific keyword you were advertising under.

It’s called “Exact Matching” when you go to a search engine you aren’t looking for something “close” to what you searched for. You’re looking for EXACTLY what you searched for. Does this make any sense?

This really is a simple way that you can double, or even triple your current adwords lead generation campaign conversion rates. Now what are you going to do with this information?

To Our Success!
Carl Sorensen

Want To Repost On This Your Own Blog? Just Include This Resource Box Below.

Carl Sorensen is the owner of http://www.ezleadcapture.com and offers a complete Lead Capture Solution for network marketers. He also offers complete Google Adwords Lead Generation campaign management for network marketers and people promoting an MLM.

New Lead Generation Lead Capture System About To Go Live

I have been working on it for a long time and it is now finally complete…

That is the new lead capture system that I have been promising to release for ages… Everything is working. We are on the new server and I am allowing the next week or so for people to get their membership locked in at $35/yearly.

When I go live with the new system the price jumps to $97.00 for a basic membership and then $35.00 for any new templates you want designed.

With the new system you will have

Access To ALL Of My Lead Capture Templates. Company Specific And Generic. – You’ll have a template editor in your back office where you can select and edit your chosen lead capture pages. You can reword any of the capture page text for your own program or tastes. NO HTML Required!

Ability To Create Your Own Capture Page Forms – You have a complete form builder in your easy to use back office as well. You have the ability to create drop down questions, required fields, comments boxes, check boxes and more. NO HTML Required!

Ability To Set Custom Redirects Or Edit A Custom Thank You Page - When a lead submits to your lead capture page you have the option of setting a URL for them to be redirected to after submission or use the custom thank you page editor and create a unique “Thank You For Your Submission” Page. NO HTML Required!

Custom Auto-Responder Follow-up System And Lead Management - Each lead page you create will have it’s own unique auto-responder. You can setup your own email “drip” campaign to continually follow-up with your leads. Your lead back office allows you to send a broadcast email to your leads as well as view their contact information. If you don’t set up your auto-responder you will still receive your real-time lead notifications directly to your inbox!

Capture Page Visitor Tracking And Statistics - There is a stats package in your back office as well that includes detailed visitor statistics including how many unique visitors you have had and where they are coming from! This will help you in deciding where to spend your advertising dollars!

You can get all of the above for only $35 a year but you need to order before I go live with the new system… there will be NO advance warning. I can tell you it will be within the next 10 days.

In addition to the above there are several more FREE unannounced bonuses that will be added as well. They are not cheesy useless, ebooks either.

These are POWERFUL tools you can use to build and improve upon your MLM Lead Generation Campaigns.

Order Your $35 Capture Membership Now
To Our Success!
Carl Sorensen

A New Whistler BC Rental Accommodations Website

Being in business on the Internet should involve some diversification… In addition to lead generation for network marketers and direct sellers I recently developed a little website to service a Niche Rental Accommodation market here in my province of BC.

It’s lead generation project in a sort… The site is designed to put Whistler BC Rental Property Owners in touch with tourists and visitors who like to rent a condo, chalet, cabin or home in Whistler BC.

With the 2010 Winter Olympics coming to Whistler there will be an enormous market for this type of service. It already is an enormous market with Whistler BC being rated as one of the top 5 ski resorts in the world.

For those of you who are curious as to why I would post an article about my Whistler BC Rentals website on the MLM Lead Generation blog I’ll tell you…

LINK POPULARITY

You see… when this post is created blogger will create a page within my blog… This page will carry the same title as my post. In short it makes the page relevant to my whistler website. Throughout the short article I have linked back to my Whistler website from my chosen keywords. “Whistler BC Rental Property”

This blog carries a PR 4 (Page Rank of 4)

Now my Whistler BC Rentals website has a direct link from the front page of my PR 4 blog and there is a page on my blog all unto itself where this post is hosted as well.

Thats 2 quality back links to my new website. And EVERY little link adds up.

I have been building the link campaign for this website on a 3 way structure in my attempt at getting the site ranked #1 in every search engine for my chosen keywords.

What I mean by 3 way linking is that I use my other blog http://www.whistlerbcblog.com to exchange links with other websites. Instead of having them link back to the whistlerbcblog I have them link to my Rentals Website. This creates ONE-WAY inbound links to my chosen site. And ONE-WAY inbound links are given MORE weight by the various search engine algorithms.

Triangular linking is also another common term for this.

With a little over just 100 inbound links using this strategy,

And already…

I have the #1 spot in MSN for “Whistler BC Rental Accommodations”
I have the #3 spot in MSN for “Whistler BC Condo Rentals”

And probably several more I haven’t found yet…

Those are measurable results.

To Our Success!
Carl Sorensen

The Personal Approach To MLM Lead Generation

Have you recently searched on anything related to MLM, Network Marketing or Lead Generation on Google, Yahoo, AOL, MSN or any other search engine lately?

You are bombarded with so many replicated affiliate lead capture pages it’s just stupid.

I have promoted several of these “replicated sites” for clients on Google and the bottom line is they WORK…

Just Not Very Well…

They convert poorly and end up costing an arm and a leg to generate leads with.

The key is to DIFFERENTIATE Yourself from your competitors. Not emmulate and copy them all!

This especially important when you’re lead capture page or lead generation campaign is up against several others on the search engine results via PPC (pay-per-click)

Here are some examples of what I am talking about…

Emerald Passport Lead Generation Campaign

This site is generating on average 15% conversion rate on Google Adwords…. For a lead cost of about $5.00 – $6.00 each. Thats pretty good considering there are people selling these exact same leads for $20.00 EACH! This is the personal approach. Differentiate yourself from your competitors… people submit their information because they trust Chuck. As a result an extremely low percentage of the leads are false. Compared to a page that has less personal feel.

A replicated MLM company issued site will NEVER convert your visitors to leads that high. It’s just not designed to do so.

Just my thought for the day.

To Our Success!
Carl Sorensen

New MLM Discussion Forum Launched!

Hey Everyone,

WOW – It has been several months since I posted here, I have a pile of great information that I want to share with everyone I just don’t have the time to post it all…

Anyways… I like to participate in various online discussion forums and since my business caters to people in MLM and Network Marketing I decided I would create my own forum for people to use.

The MLMDiscussion.Com Forum

Mainly I created this so that people in MLM and Network Marketing could converse with one another in categorized forums and not have to worry about the usual forum crap that goes on and on in most online forums…

If my moderation philosophy doesn’t work… I’ll pull the plug on it! It’s that simple.

The MLMDiscussion.Com Forum

To Our Success!
Carl Sorensen

Dream Team Lead Generation – Dream Team Lead Capture Page

Are you a member of or promoting the Dream Team MLM Training program?

Here is a recently redesigned page for a Dream Team reseller.

Dream Team Lead Generation Website

Previously this site promoted on Google has made my client $7000 in cash and built him a list well into the high hundreds… All targeted for MLM.

Not a bad deal.

To Our Success!
Carl Sorensen

Arbonne Lead Generation Website – Generate Arbonne Opportunity Leads

Here is a recently completed design for the Arbonne home based business opportunity. The client provided the Audio on his website by using AudioGenerator.Com

You will be given a simple one line code of HTML and you PASTE it where you want it in your site.

Audio can be a powerful way to increase your response on a lead capture page especially since most of my tracking shows the majority of people will spend LESS than 5 seconds on a lead capture page…

Thats why getting important points into the header is very important.

Arbonne Lead Capture Website

You can order your own Arbonne lead generation page here For just $35.00 A Year.

To Our Success!
Carl Sorensen

Mazu Lead Generation Website – Generate Mazu Opportunity Leads

Mazu is an online currency exchange business opportunity..

I have seen it rise in popularity over the last few months and have several orders for pages much like this one.

Mazu Lead Generation Website

You can order your Mazu lead generation website right here.

To Our Success!
Carl Sorensen

MortgageNoteAppraisers.Com – Lead Generation Website For Mortgage Note Opportunity.

Here is a page I recently completed for someone launching their own affiliate program…

Have a look at the Mortgage Note Appraisers lead generation website here.

We had to work on the audio as they had made a simple mistake that many affiliate programs make…

When placing an Audio on a lead capture website it’s not a good idea to mention your DotCom name. What stops prospects just typing it to the browser and leaving you out of the equation?

To Our Success!
Carl Sorensen

Coastal Call Center Lead Generation Website – Generate Coastal Vacations Leads

Are you promoting the Coastal Vacations Call Center?

Here is a new lead generation website created for independent distributors of the Coastal Call Center.

Coastal Call Center Lead Generation Website

You can order your own Coastal Vacations lead generation page at http://www.ezleadcapturre.com For just $97.00 A Year.

To Our Success!
Carl Sorensen

Liberty League Lead Capture Pages – Liberty League Leads

Liberty League seems to be a very hot program now… Or at least on my end as I am getting orders for these lead generation pages every other day or so.

Lots of Liberty Leaguers out there and one of the keys to succesfull Liberty League lead generation is to be “personal”

You can’t use generic type sites and expect the best performance.

Tell you’re story – Share some of your thoughts…

Most importantly… Share a few pics of your lifestyle… Some of the mistakes I see Liberty reps make are that they try to “Bombard” them with too much information on these big “loooong” copy websites…

Give it to them QUICK, FAST & EASY.

Just like these examples below.

Liberty Lead Generation Website #1

Liberty Lead Generation Website #2

You won’t have to worry about saturation… You are unique… share your story..

Order Your LLI lead generation page here

To Our Success!
Carl Sorensen