Generating your first opportunity lead can be an overwhelming task for anyone new to Network Marketing opportunities. Yet your entire Network Marketing success is going to hinge on your ability to attract and close prospects. To make matters worse, many Network Marketing opportunities have very little in the way of lead generation support. Many of them have partnered with leads companies and will happily sell you opportunity seekers through your backoffice, but they won’t tell you how to generate them yourself. Often your company backoffice will be loaded with excellent “selling” tools but these are all meant to be used after you’ve got the prospect.
Most Network Marketers however, still need to figure out how to get their first prospect interested in viewing their sales pitch. If your upline has told you that striking up conversations with random people who are within earshot of you in the grocery store is a successful method of lead generation then be thankful you’ve found this article.
If you pay attention, and you actually take some massive action you’re going to have that first prospect within the next 24 hours, and you can rinse and repeat after that to get as many real time targeted leads as you need.
Generating Your First Opportunity Lead
First Off… Do NOT try and spend any money or any significant amount of time trying to drive traffic to the website your company has issued you. This will be a major disappointment because company replicated websites were never meant to be lead generators (decision collectors) because they simply have to much information. It will be useful to use as a “sales” tool, but only after we’ve got an interested prospect to show it to.
If we’re going to generate your first opportunity within the next 24 hours we need to get started.
What You’re Going To Need:
- About 30 mins to 1 hour of your time.
- A New Gmail or Yahoo Email Account (for our advertising purposes)
- A minimum of $10.00 to get your squeeze page/autoresponder system.
- Your own domain name (www.yourdomain.com) – this is optional, but does help.
- $20 – $50 in advertising seed money – this is optional but helps big-time!
Step #1. Get Your Lead Capture or Squeeze Page Ready
For the sake of getting you up and running quickly we’re obviously plugging our own lead capture page builder EZLeadCapture.Com. The video below will show you how to get setup within the next 10 minutes.
Get Your Lead Capture Page/Squeeze Page System Here
Accounts Start At Only $9.97/Month
Step #2. Point Your Domain Name.
If you’ve purchased your domain name through us, or through GoDaddy then this process if fast and easy. Just follow the video below.
Buy Your Domain Names Right Here
Fully Featured Only $10/year
Step #3. Advertise, Promote, Share, Let The World Know.
Now we need to start sending traffic to this page, NOW and we’re going to do so using a variety of FREE methods. If you want to turbo-charge your campaign there are even some paid options on the bottom but most of the paid options take more than 24 hours to deliver, so thus don’t qualify for the main focus of this article. We need advertising that get’s us exposure NOW in front of real eye-balls and without spamming, or being an Internet nuisance.
Free Online Classified Ads:
As mentioned above we need traffic to our lead capture page that will start immediately, it’s for this reason we’ve chosen Online Classifieds to post our first ads. One of the keys to online classified advertising is simplicity. You need to reduce friction in your marketing funnel. This means simplifying your marketing message and at the same time creating a little bit of scarcity to encourage people into taking immediate action. The other key to online classifieds is to post on as many of them as you possibly can (this is why we have a separate email address – for your ad confirmations). Many successful affiliate marketers and online advertisers actually outsource their classified posting through places like Odesk and pay to have freelancers post their ads in much larger numbers and with greater frequency. (you can do this too)
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You Can Use The Following Ad
(This is just a template – edit if you like)
I Need 3 People Who Want To Make An Extra $100 This Week
Great Decision! I’m looking for three (3) serious individuals who would like to make an extra $100 this week. Once you’ve learned how to make $100 then it could easily become $500, $1000 or more. This would be regularly recurring income. It’s a real opportunity for the right people. Please Click: www.yourwebsiteaddress.com to find out more.
PS… I’ll only be working with 3 people this week, if you miss out this time I may post this ad again in the future. Watch for it!
[singlepic id=454 w=150 h=150 float=left]#1. Craigslist – The mother of all classified sites, usually sitting in the top 10 sites for english speaking traffic in the world. Although Craigslist has really cracked down on business opportunity postings, they do still work if you want to follow their posting guidelines and you keep it simple and direct. We’re going to go to Craigslist and post 1 ad for the largest city closest to you (within 2 or 3 hours of you) Submit at least one ad here.
[singlepic id=455 w=150 h=150 float=left]#2. AdlandPro – This is a very large, high traffic online classifieds site that allows business opportunity advertising both free and paid. They have many more advertising options than just classified ads and we’ll discuss their advertising options again soon. Feel free to “jump the gun” and explore their website on your own. Submit at least one ad here.
[singlepic id=456 w=150 h=150 float=left]#3. Backpage – This is another very large and busy online classified site that also allows business opportunity advertising. They offer very inexpensive upgrade options that will allow you to advertise in multiple cities across your state/province or even all of USA and Canada. This is a great way to get a lot more exposure to your squeeze page. Submit at least one ad here.
[singlepic id=457 w=150 h=150 float=left]#4. UsedCanada (Canadians only) – This is a very popular classified ad network in Canada and has been growing rapidly over the last few years. They offer a business opportunity/MLM category and offer many low cost sponsored ad upgrades that get you some additional exposure. Submit at least one ad here if you’re in Canada.
[box color="blue-vibrant" type="square" icon="lightbulb"]Turbo Boost Your Campaign – Don’t hesitate to upgrade or pay a little extra to have your classified ads featured. Backpage for example will allow you to post on only 1 city for free, but you can post an ad on every backpage classified site in your entire state for often less than $15 a week. These are very inexpensive, very under utilized marketing methods for any business opportunity. [/box]
Okay… That’s the first 3 down (4 if you’re Canadian!) and now a small trickle of traffic to our lead capture page has begun. Here is an even bigger list of free online classifieds if you’re going to take massive action go ahead and post an ad on as many as you can and do it today. Generating your own prospects is about taking massive action and getting as much traffic as you possibly can (from legit sources!).
There isn’t any reason why you shouldn’t share your squeeze page on Facebook. First let’s consider our offer. We’re simply asking for 3 people who want to earn $100 this week. (with most Network Marketing opportunities this is easily possible in a variety of ways). This is a realistic and conservative number that most anyone can understand and accept. People will take you much more seriously then if your page suggested they’d be earning $10,000 this week. Being REAL with your business opportunity advertising is important for developing trust and rapport with your prospects.
Most people have more than 100 friends on their Facebook account so generating 1 lead from a single status update shouldn’t be that difficult. Simply link your status update to your squeeze page and let it do the sorting work for you. If someone is interested, they’ll enter their details (you’ll receive them immediately) and you’ll have generated your first lead (and for free!)
[box color="blue-vibrant" type="square" icon="lightbulb"]Lead Generation Tip: Facebook is actually an excellent source of low-cost paid advertising. Don’t rule out spending $10 or $20 just to test the waters. Also consider creating a Fanpage for your products, service or opportunity so you have a mechanism to gather “likes” and a Fan base much faster from your Facebook marketing efforts.[/box]
There you have it… Once you’ve done all the above it’s time to go about your daily business and wait for your first prospect notification to come in! Don’t kid yourself though. These methods aren’t going to have people beating down your door. Following the tips and methods in this article will get you on the path to generating your first real-time business opportunity lead in 24 hours.
Once you see for yourself that you can actually generate your own leads (even if it’s only 1), I hope you’ll start to expand your horizons and explore a little more of the paid advertising methods that we’ll be mentioning in an upcoming blog post. When you pay for advertising you accelerate your results. We know it’s intimidating for new marketers to spend money on what they might perceive as a gamble so to close this post off I’m going to leave you with a video I created on one of the best, most targeted ways for anyone to generate business opportunity traffic.
[box color="blue-vibrant" type="square" icon="pencil"]Carl Sorensen is the owner of http://www.ezleadcapture.com a lead capture page solution that helps small business owners build their lead generation pages fast. Started in 2004 EZLeadCapture has now helped over 5000 small business owners and entrepreneurs generate over 1.7 million real-time leads for their services, products and opportunities. My Google + Page[/box]