Lead Capture Page  PPC Tip # 1.

Get Yourself A Domain Name.

     Seriously, if you plan on doing any Search Engine or Pay-Per-Click Advertising it is important that you have your own domain name.  Especially if your trying to collect leads for your business.  Domain names are very inexpensive and most domain registrars will allow you to "forward" your domain to another web address. So you can easily forward your domain name to your lead capture page.  

     Having your own domain name will give you a more professional web image and you'll have an edge over your competition that doesn't!

Domain names with everything you need can be picked up here

Domain Name Registration Only $8.50 A Year!

Tips for choosing your domain name

• Try to choose something closely related to your business or product.  

• Keep it short and simple.  You want it to be easy for people to remember.

• If your name is taken try putting "my" or "the" at the beginning.  Quite often these are not taken.

• If you have a hot product it may be smart to register several directly related domains.  Just in case.

Don't Wait!  Order your name before someone else gets it!

Lead Capture Page PPC Tip # 2. 

Keyword Research Is Your Foundation.

     This is very true.  The success of your PPC campaign depends on how many profitable keywords and phrases you have found and researched.  This is not hard to do thanks to the creation of Free tools such as GoodKeyWords.

     With this free tool you literally have access to hundreds of keywords and phrases for your particular target market.  Simply type a single keyword or phrase into GoodKeyWords and it will tell you how many times that phrase was searched in the previous month.  It will also display all of the other similar searches that occurred the previous month.  You will discover more keywords then you ever thought possible if you spend an hour or two to do the grunt work.

More Keyword Research Tips.

• Visit your competitors sites.  And look in their meta tags by clicking "view" and then select "view source" This will be on the top left of your browser.

• Does your product have any benefits?  If so they are all possible keywords and phrase.

• Make sure you know all there is to know about your product or opportunity.  You will stumble across many potential keywords and phrases.

• Think hard about what you would type into a search engine if you were looking for your product.  Don't just go for the obvious.

Lead Capture Page PPC Tip # 3. 

Group your keywords! (Important for Google)

     Now that you have done your keyword research and found several words and phrases closely related to your product or business.  You will need to group them.  This is extremely important when using Google's PPC.  I'll tell you why in a second.  

     Your promoting "Widgets".  So you have done your research and come up with the following keyword list.

Blue Widgets
Buy Widgets
Order Widgets
Red Widgets
Green Widgets
Buy Blue Widgets
Green Widgets for sale

     This is a good start.  Now we need to put these keywords into similar groups.  Here is how I would organize these keywords.

Blue Widgets
Buy Blue Widgets

Buy Widgets
Order Widgets

Red Widgets

Green Widgets
Green widgets for sale

     By keeping your keywords and phrases in small select groups you will be better able to target your Ad for the specific keywords your using.  You couldn't possibly come up with one Ad that would cover all of your widgets.

Heres Why...

Google doesn't just reward the highest bidder. They reward the Smartest Bidders. Google is all about relevancy. So... With that being said. If your using the keyword phrase "Buy Blue Widgets" and your ad has the title "Buy Blue Widgets"

Buy Blue Widgets will be showcased in BOLD because it matched the searchers query exactly. This also applies to your ad itself. Any keywords in the ad or subject will also be shown in BOLD.  This one tactic alone will increase your CTR by a very noticeable amount. By keeping your keywords in small groups you can write your ads accordingly so that you can maximize the amount of BOLD text in your ad.

Lead Capture Page PPC Tip # 4.  

Assess your competition.  

When assessing your competitors for your chosen keywords and phrases look and see how many of them have an exact match in the title of their ad. These are your real competitors and the ones you should be watching. All of the other ads I basically ignore because I know that there CTR will be much lower and I can get better positioning for less money by writing my ads smarter.  My ad is displayed in BOLD and theirs is not.  By reading this report in full you will definitely be way ahead of most of the people using PPC advertising.  You will be able to spot the Good from the Bad.

 Lead Capture Page PPC Tip # 5.  

Keyword Tags Are Extremely Important.

Another important factor when writing your Google ads are the different keyword tags you can use. I prefer to use the following two.

These are [ ] and " "

     Some people will ask why they get so many impressions but no clicks... Like I mean 1000's of impressions and 1 or no clicks.

This is usually due to a very broad keyword with no tags.

For example. I type in my keyword Blue Widgets.

     Now Google will show my ad for anyone who searches "Blue" or "Widgets".  They don't even have to be in that order.  There are thousands of different things those users may be looking for and it's probably not "Blue Widgets".  They could have been searching for Blue Shoes and your ad would still show because of the keyword "Blue".   Hence so many impressions and no clicks.

     You can change this by adding [Blue Widgets] adding the [ before and ] after changes your keyword to an "Exact Match" now your ad will only be shown when someone types "Blue Widgets"

     The " " tags will match a phrase. So for example I have the keyword "Buy Blue Widgets Online" using the phrase tags will show my ad when a searcher uses all of those words in any combination.

     The result will be less impressions and more targeted clicks. You have just effectively micro-targeted your keyword and ad.

Lead Capture Page PPC Tip # 6.  

Your Daily Budget.  (Google Related)

DON'T BE CHEAP.  Because Google will allow you to control your daily budget many people make the mistake of being way to cheap.

     If you put your daily budget to $1.00 and your bidding say .10 on each click. Google only needs to get you 10 clicks and your done, So they will only be showing your ad for a portion of the searches being done.

     If you increase that to $50 or $100 even, Google will now be showing your ad much more frequently in an attempt to meet your much higher daily budget.


To Our Success!
Carl Sorensen