If you have your own home based business as a representative of a direct selling or network marketing company then you already understand the importance of lead generation. The ability for a home based entrepreneur to generate their own leads on demand is an invaluable skillset no matter what business or product you might be promoting. The right combination of lead capturing tools and known-to-be responsive advertising resources will ensure you’ve got access to fresh prospects when you need them.
Trying to source good advertising for home based business can be tough, the embarassing amount of scams and ponzi’s out there has made many website and print editors very cautious of working with home based business people. We’ve compiled this simple list of 10 advertisers who are friendly with home based businesses.
You Will Need:
- A Lead Capture Page or Squeeze Page.
- A Domain Name (www.yourdomain.com).
- An Advertising Budget Of $100.00. (each method)
8 Places To Advertise Your Home Business For Less Than $100
There are literally hundreds of ways to promote your Home Based Business both online and offline. For the sake of this article, we’re going to focus on some paid options that have already proven to work well for home business associates and Network Marketers. All of these methods cost less than $100 each and they are all high quality sources of targeted traffic.
This should almost be a no-brainer for most Networkers. Facebook ads can be had for relatively low cost and they are a great medium to advertise your business opportunity to an audience that may have expressed interest in a business opportunity before. Facebookers who’ve clicked home based business ads, or “liked” home business related pages are much more likely to see your ad them someone who hasn’t. There is a social aspect at work here too and if you’re setup with a proper Facebook Squeeze Page you can collect a lot of “likes”, subscribers and social attention this way. It doesn’t always translate into leads but for the low cost it’s worth a shot.
Cost: Starting at $10.00
Where To Buy: https://www.facebook.com/advertising
Most of the options at Home Business Magazine are a little outside of our price range of $100 but they do have some classified ads in their magazine (national circulation) that go for about $85.00 for a 15 word ad in 2 issues of the magazine. Slightly outside the $100 budget ($130-$150) you can buy banner ads on their website, which would be another good source of traffic if you can afford it.
Cost: $85.00 For 15 Words – in 2 issues
Where To Buy: http://shop.homebusinessmag.com/Classified-Ad-in-Home-Business-Magazine_p_11.html
This is probably one of the oldest and longest running work from home mom sites on the Internet. It’s ranked first page in all search engines for keywords related to work from home moms and is an excellent place to advertise your squeeze page. Keep in mind with your audience and try and present your offer, or opportunity in a way that would benefit a work-from-home mom. Starting at just $50 a month for “basic” banner ad placement or for an even better option (especially if you have your own blog or website) is to be included in their WAHM or Business Directory for $100/year. This is a solid backlink from a reputable work-from-home website and will help with your SEO.
Cost: Starts @ $50/month or $100 for 1/year in their directory.
Where To Buy: http://www.wahm.com/advertise.html
If you Google “Business Opportunity” you’re going to find this site in the 1st, 2nd or 3rd spot. They receive over 250,000 page views per month which means they have a HUGE amount of business opportunity traffic at their disposal. Many of their ad’s are much more expensive than our $100 budget but they do have a $99/month option for an ad in their business directory which will deliver several thousand page views per month and a powerful citation/backlink for your SEO efforts if you have your own website or blog.
Cost: Starts @$99/month for their directory.
Where To Buy: http://www.businessopportunity.com/Advertise/ (request their rate card)
This site is run by the same group that runs PowerHomeBiz and they both are receiving a lot of search engine traffic related to business opportunities and rightly so, they are both putting out plenty of high quality business opportunity related content that is attracting their traffic. Obviously WomenHomeBusiness is targeting women who are or want to be involved with a home based business. They offer some great low cost advertising options that would be great for Health and Wellness opportunities, Weight Loss and any home business opportunity that really caters to this demographic.
Cost: $100 for 20,000 Sponsored Link Impressions.
Where To Buy: http://www.womenhomebusiness.com/advertise
This is a nifty little classified ad website that actually provides some wide exposure over your entire county, state or their entire network. When placing your ad you can choose individual towns/counties/states and even countries to advertise in. You can literally have classified ad’s spanning an entire state for less than $100. To top it off Backpage is business opportunity friendly.
Cost: Free – $100 or more.
Where To Buy: http://www.backpage.com/
#7. Solo Ads
This isn’t really any one specific resource, but rather a suggestion. There are literally thousands of website owners and online marketers out there that will let you slip ads into their newsletters and subscriber email. These are typically called Solo Ads. They range in price from $20 all the way up to several thousand depending on the amount of people on their list. They usually guarantee you a set amount of clicks so if you pay for 100 clicks you’re going to get 100 real people going directly to your page via the solo ad. These are extremely popular in Internet Marketing circles for building your subscriber list fast. Internet Marketing Pro David Eisner has put in the leg work to create a fantastic rolodex of active Solo Ad vendors. There are more than 100 Solo Ad sellers on this list. I rarely recommend affiliate products but this is one I’ve purchased and found very useful.
Cost: $23.50 for the Rolodex and solo ads start at like $20 on up.
Where To Buy: SoloAdRolodex For 2013
This is a great website for Moms looking to make money from home. The site has been featured in several magazines over the years and has a very wide coverage in search engines for keywords “make money from home” keywords. Advertising here starts at as little as $35 for a solo ad to their subscriber list (a fantastic deal!) and they also offer banner ads and text links too.
Cost: $35 for solo ad to 1800+
Where To Buy: http://www.moneymakingmommy.com/advertising/
If you’ve got $100 to invest in advertising your home based business then you can’t go wrong with the advertising resources we’ve listed here. Don’t be afraid to go out there and find websites that are related to your niche. For example a healthy living website might be a great place to advertise your weight loss products or maybe a technology website or blog might be a good place to advertise your telecom opportunity.
Whatever home business you are trying to generate leads for you need to set yourself up with a great looking squeeze page and start that driving traffic yesterday!
Carl Sorensen is the owner of http://www.ezleadcapture.com. Our system provides small business owners and entrepreneurs with lead generation tools such as lead capture pages, squeeze pages and an autoresponder system they can use with their own websites and blogs.