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[NEW Feature] A/B Split Testing For Your Opt-In Popups

July 2, 2014 By ezleadcapture

A/B Split Testing Your Opt-in Popups

Quickly create split tests with your opt-in triggers and opt-in popups. Learn which triggers and opt-in forms work the best. Maximize the conversions from your existing traffic.

Last month we launched our new Opt-in Triggers feature where members can quickly create opt-in popups and add them to their own website or capture pages within our system.  Now we’re excited to launch the second feature for our opt-in triggers and opt-in popups and that is our new a/b split testing module.


(you’ll need to clear your cookies to see the other trigger)

Yeah, that’s right… You can now quickly run A/B split tests with our opt-in popup system.  This is a HUGE value added feature and will allow our members to rapidly increase the rate at which their website visitors become subscribers and fill out an opt-in form.  You create the variations our system takes care of everything else “behind the scenes”.

How Does Our A/B Split Testing Work?

A/B Split Testing Manager

It’s pretty simple really…!  You create two opt-in popups within our system.  One is the “control” the other your variation.  You could change something as simple as the button color, or the entire appearance of the popup if you want to.  When your website visitors view your website our system will show them one, or the other.

  1. Create Your Popup Opt-In.
  2. Click The A/B Split Test Button and Create The Variation.
  3. Paste The Code Into Your Website.
  4. Monitor The Results!

When your visitors view your page where the opt-in trigger resides our system will serve them one of your variations.  It works on a cookie so your visitor won’t come back in a few days and see something different, the cookie will remember them and present them with the same opt-in trigger they originally viewed.  This keeps your testing consistent.

What Does Our A/B Split Testing Track?

  • Opt-in Trigger Impressions (how many times the trigger was shown)
  • Opt-in Trigger Clicks (how many visitors click the opt-in trigger)
  • Actual Opt-ins (how many subscribers have filled out your form)
  • Conversion Rate (percentage)
  • Performance Increase (percentage)
  • Tracks Your Visitor Via 30 Day Cookie.

From this data we’ll give you a conversion rate and a percentage based score system so you can clearly define the winner and a loser with every test.  We then display that information with a beautiful and easy to read display.

AB Split Testing Results

In this example we can clearly see that our Control generated more leads (18.92% conversion), however the opt-in trigger (the button that opens your opt-in popup) had a better Click Through on our variation by 1.21%. A combination of the two would be a significant improvement!

Now you can easily (and quickly) implement lead capturing mechanisms with A/B split testing into your websites, Wordress blogs and landing pages.

With this additional data you’ll be able to monitor and make meaningful changes in your marketing and lead generation campaigns that will ultimately help you reach higher conversions and maximize the potential of your existing traffic.

Lead Capture Page Service.

Lead Capture Page Questions

Filed Under: EZLeadCapture Features and Updates Tagged With: a/b split testing, conversion rates, opt-in split test, split testing

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Testimonials

"Thanks Carl for creating a lead capture page for my program. I spent several hours trying to create one myself but just couldn't seem to get it right. After only four weeks of using your page I have made nearly $1500 in sales. Best of all I have captured hundreds of leads for my own private mailing list."

Mike Mazzella
Canada
"Carl, This is Chuck Richards and I want to thank you for the EZ Lead Capture page service. What you have done for me goes beyond measure, for example: in the month of August my campaign got started, and in that month 1014 people clicked on my site, 102 filled out the survey, and I had 20 new signups in my business. Wow, is the first word to come to mind for the phenomenal job you have done for me. I have a few more jobs coming up that I only trust you to handle."

Chuck Richards
USA
"Carl has been a tremendous asset to me in building my online marketing efforts. He has brought all of the systems needed under 1 umbrella so it's extremely easy to get things set up. I generated 140 leads in 3 days with one of the custom sites that he built for me! The online tools are very user friendly and easy to use. I sincerely appreciate all the ongoing improvements and customer service. Thanks Carl :)"

Phil DiMartino
USA

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*Disclaimer: This system is not a magic bullet. It’s only a very useful tool to have in your marketing arsenal. The results you experience will be directly related to your specific offer, the copy on your lead capture page and how much traffic you actually send to the page. This system does not guarantee nor imply you will receive any specific results.

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