With so many lead capture page providers on the web today it’s becoming more difficult for the average small business person to choose a reliable provider. EZLeadCapture.Com has been providing a high quality lead capture and squeeze page system to network marketers, real estate agents and entrepreneurs since 2002. We’ve put together this article outlining several of the most important factors you should look for when choosing a lead capture page provider. Take these points into consideration when choosing your next lead capture page company.
Hosting Reliability and Uptime
All hosting is not created equal! If you are going to be running advertising campaigns with your lead capture pages then it’s critically important that your pages always be up and running 100%. Many capture page providers you see out there are trying to squeeze by on the cheapest hosting accounts they can which usually involves hosting “offshore” in some 3rd world country that doesn’t need to abide by the CAN-SPAM act.
EZLeadCapture.com pays to maintain and staff our own fully dedicated (and professionally managed) server located in Lansing, Michigan. 24/7/365 we have immediate access to level 3 server technicians that can address any issues with our server so that our customers capture page campaigns experience minimal downtime.
Data Security and Backups
Ask many lead capture page providers how often they back up your data and you might hear a lot of “umms” and “ahhhs” because the truth is, many of the hosting platforms they use simply don’t have the raw power needed to continually compile and backup your data. This means your data (think about your leads and prospect lists) is only getting backed up once a week, or maybe as infrequently as once per month!
EZLeadCapture maintains contact databases that are into the Gigabytes in size. Because we care about the integrity of our customers data we actually maintain two different backup systems with EZLeadCapture.Com. Our first method is your standard Cpanel backup method most web hosts are using and then we also pay to have a “Guardian” backup system installed and managed on the server which is continually backing up your data to the minute.
In the event of a catastrophic failure or malicious attack we maintain several copies of your data stored in our server and have access to a top tier recovery team through our hosting company. Your data is the most important asset for your business and we make sure it’s secure. Ask your current lead capture page provider how they are backing up your data because you don’t want to find out after it’s too late!
Email deliverability is a hot topic and something that marketing teams from many autoresponder companies fool the unknowing consumer by scaring them into thinking they are the only solution that can get their emails delivered. This is not true and even the most trusted emails can be filtered. It really depends on the settings of the Recipients email account! If the user you are sending to has a hotmail.com account and they’ve set their spam settings to HIGH there is little chance they would receive any marketing emails from anyone until they’ve whitelisted your email in advance, whitelisted autoresponder system or not.
What is really important is that you’re lead capture provider is not blacklisted with any of the major SPAM blacklists out there and is not being used as an open relay for Spammers.
The EZLeadCapture programming team works tirelessly at making sure our system is compliant with all the “Best Practices” for automated email campaigns and we monitor all major blacklists. You can check our blacklist status and mailing server health by visiting: http://mxtoolbox.com/ and typing ezleadcapture.com into the prompt.
Is The System Portable and Flexible?
If you’re going to invest money into a lead capturing tool then you want to make sure it’s flexible and can work for you in a variety of different marketing situations. Can you use their autoresponder on your own website or blog? Can you integrate your own pictures or videos? Can you host the pages on your own domain for consistent branding?
You don’t want to choose a system and get your campaigns rolling, only to find out 4 months down the road when you’re trying to start your own blog (to further your marketing efforts) that the solution you’ve chosen won’t work with your blog and now you’re on the hunt for something that will. You need a system that can grow and transform with your business.
EZLeadCapture provides the ultimate in portability and flexibility for the small business entrepreneur. Our autoresponder system will work with your own websites and blogs, you can add your own pictures, videos and more and we’ll even let you host the pages on your own server so you can keep your branding consistent.
Is Knowledgeable Telephone Support Available?
This is a BIG one for most entrepreneurs and rightly so. They want to be able to speak with someone knowledgeable (whom can speak clear english) when they need help, or have important questions. Nothing is worse then having a live advertising campaign and you experience a technical issue and the person you’re explaining it to, doesn’t understand you or vice versa. Valuable time is wasted.
EZLeadCapture.Com provides English speaking, knowledgeable tech support during our normal business hours. Our customers benefit from immediate assistance during off-hours because our support desk system is always staffed 24/7 by our system programming team so they can always help and address with the most complex system problems.
When you phone EZLeadCapture during normal business hours you’ll be able to speak with Internet Marketing experts who can help you make sense of your online campaigns. We are not commissioned sales people.
Is The System Frequently Updated?
You want to find a solution with an active develop team that is frequently working on improving their user experience and system performance. The EZLeadCapture development team works entirely on our customers feedback. We only add in functionality and features that our members are asking for, sure we’ve thrown a few surprise features in there too but we want to make sure this is a system our customers simply love using.
Since 2002 our system has undergone 2 complete rebuilds (to keep up with technology) and now onto it’s 3rd edition (Summer 2012) it has undergone more than 60 updates in the last year alone and will continue to see more updates and features as time goes by. We want you to have access to the latest and greatest lead capturing tools.
What About An Affiliate Program?
Excellent question! And one of the most important if your wallet is of concern. Almost ALL lead capture page providers offer an affiliate program of some type. The problem is, almost ALL lead capture page providers have grossly inflated their pricing (to pay their affiliates) and they end up selling something that isn’t really offering enough value for the price they’re asking.
EZLeadCapture offers an entry level pricing of just $9.97 per month (as of May 2013) and out of that we’re paying a 40% ($3.99) residual monthly commission. It’s not “Rockstar” money but we’ve worked really hard at providing the proper tools, customer training and support network to cut our own costs down, so we can pass those savings on to you. The money we don’t have to spend on advertising we love to pay our affiliates for their referrals, we just don’t think our customers should be gouged in the process. We’d like you to be with us for a long time!
What About Any Limitations?
There are many lead capture page and autoresponder system providers that will charge you based on the number of subscribers or contacts you have in your database. It is a somewhat deceiving business practice because there are many factors (not just list size) that would affect your stress on a server (and justify the increased pricing) for lots of subscribers. But here’s a real world example… Take a beginner online marketer with a list of 1000 names that he emails too every single day. This causes more continuous strain on a mailing server then the marketer with a list of 10,000 names who only emails once per week. In the 11 years we’ve been doing this we’ve only seen a handful of small business entrepreneurs develop lists of 10,000 names or more.
The heavy system users and the light system users seem to balance the load out nicely across our platform.
All lead capture page providers are not created equal. As a consumer/marketer you are buying a product that is supposed to help you build your business, not hinder it. You need reliable hosting, knowledgeable and reliable tech support and a platform that is flexible enough to work and grow with your business. Take your time, do the research and come to the conclusion that is best for you.