If you are promoting affiliate programs, online based home businesses, or selling your own products and services there is no denying that a good lead capture page or squeeze page will increase your response rates and the amount of opt-in subscribers you acquire.
Most importantly good quality lead capture tools help you build a rock solid mailing list that you will be able to continually email your offers and updates to in the future. This article will explain a few strategies so you can maximize the effectiveness of your lead capture pages and lead generation funnels.
So How Can You Use Lead Capture Pages Effectively With Your Business?
The first step with any good lead generation campaign is usually to identify several sources of reliable traffic first. By planning out your advertising sources first you’ll be able to micro-target the lead capture pages to the specific advertising mediums you are using.
For example, if you’ve singled out a high traffic and authoritative “Work From Home Moms” website that you want to purchase banner ad and a solo advertisement from, you might want to have a lead capture page that targets the Work From Home Mom niche instead of using something that is more generic. You’ll get a much better response.
As small home based business owners, affiliates and entrepreneurs we don’t have the advertising budgets to advertise our offers on such a broad scale, by micro-targeting your lead generation campaigns you’ll be able to present a much clearer, and enticing offer to your niche.
What’s The Next Step?
After you’ve identified several high quality advertising sources you can now start setting up your offers which will be your lead capture pages and squeeze pages. Each lead capture page you create should consist of the following:
- A lead capture page (the front end).
- A nicely designed and enticing opt-in form. (the capture mechanism)
- A thank you page, success page or confirmation page (the back end)
- An autoresponder email series that reinforces your offer and follows up for you.
Your lead capture page is the entry point into your marketing funnel so it’s important we craft it in such a way that we maximize the amount of people that can go through it. In order to do this you need to give away as little information as possible to pique your visitors curiosity. See if you can reduce your offer into one really solid Yes or No type of question.
Example… You’re selling an affiliate program that teaches offliners how to attract more clients.
Your lead capture page might have a headline like:
“Struggling To Get Offline Clients?
Learn How To Close 5 New Clients This Week!”
You’ve reduced your prospects commitment at this point to answer a simple Yes or No question, which if they are in the Offline Marketing niche it will probably be a no-brainer for them, of course they want to know how to get more clients. Structure your lead capture pages in this way and you’ll get more prospects.
When lead capture pages start getting to complicated, or they offer to much information it can confuse your prospects, or possibly even turn them away if there is a lot of information they just don’t particularly care about. This is why it’s important to hit home, and hit home hard with your headline or another piece of motivating content such as a well made marketing video or presentation.
Make Your Thank You Pages and Confirmation Pages More Effective.
Thank you pages and confirmation pages are an important part of your lead generation funnel. Many marketers simply drop the prospect off here, provide them with their free gift or download and then send them on their merry way only to follow up with them daily with every new affiliate offer under the sun until the person unsubscribes.
You don’t become successful in the Internet Marketing niche because you continually bombard people with emails and offers… You become successful in this niche because your website visitors and prospects and customers recognize you as a person who consistently provides value.
How Can You Provide More Value?
If you are at a loss as to what you could offer your subscribers do a little Googling for keywords like “PLR Packages” or “PLR eBooks” or “PLR Reports” the PLR stands for “Private Label Rights” and these are products you’ll already know about if you’ve spent much time in the Internet Marketing niche.
If you don’t know what a PLR product is, the quick version is a product another marketer has put together for a particular niche, be it software, an Ebook, or a report. They sell the product along with the usage rights to other marketers (like you) to use their product as their own.
Now don’t get me wrong, I’m not claiming every single PLR product out there is a winner, they aren’t… There is actually a ton of crap out there but there are also many good PLR products you can purchase (very inexpensively) that will probably work for your offer “as-is” or with some minor customizations.
The clear benefit to using PLR content is that it frees up hours of your time and gives you a starting point. Many Entrepreneurs and would be Online Marketers stumble when it comes to creating these types of marketing materials so by using someone elses PLR content you have the opportunity to just jump right in and work with something that is already finished.
The Bottom Line… Using a lead capture page effectively means maximizing your results at every step of the process. Take full advantage of your thank you page to really build value for your new subscriber.
Making Your Autoresponder Followup More Effective.
Treat your autoresponder as a followup and engagement tool, not necessarily a sales tool. If you are promoting affiliate products, or work from home opportunities or other Internet marketing businesses then there is a pretty good chance they’ve already provided you with a ton of marketing materials when you became a member. Some of those marketing materials may include presentations, testimonials, product information, videos, and more. Use your autoresponder email followups to direct your subscribers to these marketing tools, that’s it.
For example… On day 1 of your followup campaign you could send a followup email directing your subscribers to a video presentation, on day 2 you could direct them to a testimonials page, on day 3 you could direct them to a webinar and so on, let your companies marketing material do the selling, you just need to gently direct your prospects in the right direction.
Choose A Double Optin Autoresponder For More Effective Followup.
If you are generating leads to build your mailing list into a tangible asset then a Double Opt-in Autoresponder is an absolute must. It’s far too easy nowadays for someone to maliciously enter another persons details into a lead capture form, the victim cries spam, and then all of a sudden the marketer is now getting the stink eye from the major email providers.
Double Optin autoresponder systems will require your potential prospect to click a link within a verification email sent to them, this proves they actually own the email account. By choosing a Double Optin autoresponder you’ll be following bulk email best practices and more of your promotional emails will be delivered.
There are many parts to a successful lead generation campaign. When you optimize each individual part from your advertising sources to your capture pages to your thank you page to your autoresponder followup you will put more new prospects on your lists.