This simple lead capture page strategy can work to educate your prospects on your product or opportunity and motivate them to make the first move! Many of today’s direct selling and network marketing programs come out with great marketing material… The problem?
It’s balled up into a site and then thrown at the visitor in a big marketing mess and most of the time they don’t even hang around long enough to discover any hidden gems that may be lurking within your website and I am sure there are!
Doe’s your company offer a web presentation? Maybe an audio presentation…?
Do you have any PDF reports? or special brochures in a digital format?
If your company has these marketing tools available to you then this little strategy I am about to share with you can help turn your next lead generation campaign into high gear with some of the best quality prospects you’ll ever have dealt with. Ever! I promise.
Lead capture pages are a great tool… But they have to be used properly in order to reap maximum results. One of the mistakes beginners make with a lead capture page is not properly following up with their prospects.. The information giving process seems to come to an abrupt halt the moment the prospect submits at the lead capture page.
I’ll try to be a little clearer… You have probably submitted your information through several lead capture pages in your online marketing endeavours am I right? What happens to you the prospect when you submit your information?
Most of the time you end up on a simple “Thank You For Requesting More Information” page and you’re left kind of hanging as to what the “Next Step” is… Usually they will have you loaded into an autoresponder where you will start receiving follow-up messages from their drip campaign on a regular basis.
What happened to the interactivity? You get this potential prospect all fired up and excited about your product or opportunity with your lead capture page and then they submit their contact information to you only to have to wait for your autoresponder message that will direct them to a conference call or maybe another website or who knows where! What’s up with that?
It’s not that there is anything wrong with this strategy having a follow-up autoresponder campaign is great and I recommend one to everyone. The problem lies with the prospect basically left “high and dry” at a stage of the thinking process when they were mentally “excited” about your offer… It’s the only reason they would submit their information through your page.
It’s absolutely critical that immediately following the prospects decision to learn more you give him/her MORE information laid out in a very easy to navigate fashion.. The prospect shouldn’t have to wait for your autoresponder email to arrive as it may never even arrive due to the strength of the spam filters nowadays.
The solution to this problem? It’s simple… The solution lies in creating yourself a custom “thank you” page that your prospects would land on after submitting their information. This is something a few steps further then just a “Thank You” for your information page.
You see… When a prospect submits their information through a lead capture and they are in that “buying” or “hungry for information” state they will devour any information you have to offer them.
The key is to not give away the farm on your lead capture page… Just give a few juicy nuggets of information and then draw the prospect to fill out your form. On your thank you page is where you would want to place your company presentation, your company audios, your pdf marketing brochures, and any important links or numbers the prospect may need to know.
You can lay these items out in an easy follow fashion by labeling each option “Step #1, Step #2, etc….” and your prospect (if they are serious) will be kept busy for hours reviewing all of the material and learning about the products and opportunity.
The whole point of this strategy is to develop a spark of interest prior to sending your prospect all of the company marketing material. By developing that initial spark of interest and getting them to submit their information through the lead capture page you have in a sense “captured” their attention in that moment and that’s why it is critical you get this information to them immediately after they submit their details. This keeps the continuity going and prevents any lag or lapse from happening. If the prospect was serious to begin with this strategy put into action you and your opportunity will be fresh in the prospects mind when you contact them. That is if they don’t beat you to it!