In part 2 of my short series I’ll share some of the traffic scams to avoid.
#1. Guaranteed Visitors – This is usually garbage traffic and not worth your investment. Guaranteed visitors are usually delivered to you in the form of popups or popunder advertising. With the web browsers we have today and their built in popup blockers these ads are rarely seen by most web surfers. This is probably one of the biggest pitfalls to avoid when spending money to market online. It will deliver very little response.
#2. SEO Optimization – Search Engine Optimization is an excellent source of quality traffic. The only problem is that there are so many snake oil salesman out there trying to sell SEO services that the market has become incredibly diluted not to mention competitive. Lead capture pages provide little more then self promotional content and are extremely difficult to rank in search engines. This is coming from someone who holds several #1 positions for keywords in Google so I am not new to the game. I’ve seen plenty of Network Marketers get taken by some of these shady firms.
#3. Email Blasts – This is yet another pitfall you’ll want to avoid. There are literally thousands of companies offering email blasts to marketers. They will usually offer to mail your ad to a specified number of opportunity seekers. The major problem you’ll encounter is SPAM complaints. It doesn’t take very many of these for a company to terminate your distributorship. You don’t like receiving junk mail so what makes you think others do? There are better ways to market then email blasting.
Side Note: If a company contacts you because they have found one of your online advertisements and they are pitching their own campaigns back to you how well do you think their marketing works if they have to chase clients?
In the next installment we’ll talk about some of the traffic methods you should consider for your lead generation campaign.