Google is the largest, most often used search engine on the planet and for good reason. It provides searchers with the most relevant results hence why every advertiser wants their little stake in Googles domain. Getting your website listed in the search engines organically is a daunting and expensive task involving time consuming search engine optimization and months and months of building up links to your website and everything else that goes into getting a website naturally listed in the search engines.
Along comes the Google Adwords system to take the pain out of achieving that coveted top ten Google ranking. If you’ve ever done a Google search then you’ve probably seen the row of ads along the top of the search results and the additional row of little box ads down the right hand column on your Google search results. These are Adwords ads. As an advertiser you can bid on specific keywords and phrases so that your advertisement will show up whenever someone searches for your specified keyword. You pay anytime someone clicks on your ad.
This is traffic that is actively searching for what you have to offer. It’s absolutely the best you can get. So what would be the second best traffic that you can get? Well it would have to be from a Google Adwords site targeted campaign. What the heck is that you ask
Google has a program called Google Adsense. Webmasters can signup for the Google Adsense program and they can willingly display Google Adwords advertisements on their website. Google is smart and spiders their website and will serve ads directly related to the content. So for example if the website was about Real Estate naturally Google would be serving ads related to Real Estate. If the website was about Insurance then Google will display ads related to Insurance. Google will display the ads that are most relevant to the websites content and this is an extremely good thing if you’re looking for some relatively inexpensive targeted traffic in a hurry.
With the Google site targeting program many people don’t realize that you can individually choose the websites that you want your advertisements to show up on. This is an awesome feature because if you know and understand what sites you should pick you can literally have a gold mine of targeted traffic at your fingertips for much less than the cost of traditional SEO.
How do you know which sites are the best sites?
It’s as simple as doing a few Google searches for keywords and phrases that are directly related to the product, service or opportunity that you are selling. I will guarantee you that at least one of the websites you will find that is naturally ranked in the top ten will be serving Google ads on their website somewhere. These are the sites you want to be advertising on, so keep note of their URL.
In a way it’s an indirect route to a top ten ranking for any keyword you want. True it’s not going to be your website that is ranked in the top ten but your ad will be parked on a website that is!
When running a site targeted Google Adwords campaign it’s extremely important that you take advantage of the FREE Google Adwords conversion tracking tool. It’s very easy to implement and only requires you to paste a very small piece of HTML code onto the “Thank You” or “Confirmation” page that a prospect would see after submitting to your lead capture page.
The Google conversion tracking will breakdown your actual conversion and cost per lead for all of the sites you might have your ad placed on. It won’t take long for you to see which ads are pulling the best and which aren’t profitable. Then you simply double up your spending on the profitable sites and drop the ones that aren’t.
If you’re looking for another source of targeted traffic then you need look no further than Google Adwords Site Targeting you’ll be happy with the results.