For those of you promoting your lead generation campaigns in the pay-per-click search engines you may want to pay attention to this little post.
I am willing to bet the farm that MOST of you who decide you’re going to promote via Google Adwords or Overture will chase after and bid on the most obvious keywords available.
These would be:
“work from home”
“home based business”
Etc…. Any combinations of the above…
Hello….? Do you realize the term “mlm opportunity” could encompass more than 1000 different types of opportunity?
It’s an extremely broad keyword that while it is targeted can never really produce you a targeted stream of leads simply because we don’t know what “kind” of “mlm opportunity” the searcher is looking for it could literally be any one of over 20 different industries.
The beauty of the search engines is that you can narrow down the field.
Let’s say you’re promoting a company that sells an anti-oxidant product. The BEST keywords to advertise under are going to be those that are related to OTHER anti-oxidant products.
Why is that?
Because if someone is searching for one of your competitors similar products why wouldn’t they be interested in yours?
It’s simple marketing really. When someone is in the “purchase/join” phase it’s a vulnerable decision making time and a great time to get YOUR advertisement in front of them.
Your competitions company names and product names are absolute gold mine keywords.
Don’t overlook them on your next pay-per-click campaign.
To Our Success!