This is a question I am asked at least once a day. Everybody wants to have their lead capture page show up on the first page of either Google, Yahoo or MSN the three biggest search engines. They don’t want to pay either they want what is commonly referred to as “organic” or “natural” search engine ranking.
This means you have a well optimized website and the search engines are listing you as a search result because they deem your site to be highly relevant to the topic searched. It’s a reward for having a killer website and spending the time doing things that search engines love.
One of the most important factors to gaining a high ranking in the search engines are incoming links.
What is an incoming link? Simple! An incoming link is a link to your website from another website. The most important part of that incoming link is your “anchor text” this is the actual wording that your link says. Example Great Lead Capture Pages this link leads back to http://www.ezleadcapture.com but when the search engines read that anchor text “Great Lead Capture Pages” they are going to take that as a very good description of what my website might be about. Every one of these links will count as a vote for my site for the keywords in my anchor text. Does this make any sense to you?
Obviously the more incoming links you have with your chosen anchor text the higher you will rank for the given phrase or keyword you have chosen. If you have 100 websites all pointing a link to your website that says “The Best Business Opportunity Ever” then the search engines are going to deem your site fairly important for the phrase “The Best Business Opportunity Ever” and you’ll end up with a high search engine ranking.
Gaining incoming links to a lead capture page poses a problem for most webmasters and I’ll be showing you why in part 2 of this E-Course.
It will be posted tomorrow.
To Our Success!