The first problem when trying to search engine optimize a lead capture page is that they rarely contain much more then a few paragraphs of text and a lead capture form. Most webmasters won’t link back to you because they don’t think you are providing quality content or information. I don’t blame them either. I wouldn’t want to be linking my visitors to someone else’s lead capture page most marketers won’t do that. This one factor alone can make the link building job extremely difficult and time consuming.
But if you’re clever there are some simple ways around this. The goal to optimize a lead capture page is to gather as many incoming links as possible with your chosen company name or product name in the anchor text. We pick these keywords because they will most likely receive a lot of traffic and believe it or not most MLM and business opportunity company names have very little to no competition in the natural search results. Everybody seems to be chasing after the pay-per-click listings because the results are obviously much faster. However holding the top natural ranking in any search engine for your chosen keywords is going to be a huge asset to your business and should be something to consider if you’re serious about your online presence.
One way we can gather incoming one way links to our lead capture page is to write and submit short articles to content directories on the web. The article marketing e-course I shared with you a few days ago can explain how to do this. Other webmasters will pick up these articles and post them on their websites, newsletters or blogs. Your resources box within the article will have a link or two back to your own lead capture page. These are very easy one-way links to acquire but the strategy does take some time and patience. With a good article writing campaign you could expect to see results within a few days, weeks or months. It will depend on the quality of articles you have written, the competitiveness of the keywords you are targeting and how many sites have actually picked up and published your articles.
Tomorrow we will discuss a more advanced way of generating one-way links to your lead capture page and some more important lead capture page SEO tips!