Lead Capture Pages and Squeeze Pages have been around for more than a decade now, and they are still one of the most essential list building and marketing tools in the Entrepreneurs arsenal. Over the last 10+ years squeeze page designs haven’t really changed all that much, and now the design trend has moved toward simplicity.
What Do You Mean By Simplicity?
The simpler your capture page is, the better your conversions will be. Don’t make the mistake of trying to “sell” someone on your lead capture page with lots of written content. This is counter-productive to generating a lead because you are providing too much information for what should be a really simple decision for your visitor… “Yes, I want to learn more” or “No I don’t care”. The purpose of a lead capture page is to entice your visitor to opt-in and learn more about your offer, not buy immediately (of course we want the sale, but that comes after we have the opt-in).
How Can I Make My Lead Capture and Squeeze Pages Simpler?
By removing the non-essential information from them and replacing it with very descriptive and targeted imagery or a video (the video is really the best way to go).
Every point of information you place on a lead capture page you are giving your visitor an opportunity to have a conversation in their head… “Do I care about this feature/benefit… or not.” If maximizing your opt-in’s is what you’re after than you need to prevent your visitor from having this conversation, and we do that by whittling our capture page down to a really powerful headline, sub headline and maybe a very tiny amount of call-to-action text. Doesn’t sound like much does it?
How Can I Make A Powerful Headline That Will Entice My Visitors?
Transform your headline into a yes or no question, and word it in such a way that the majority of your target market would have to say YES too.
Here’s An Example Of a Yes or No Squeeze Page.
Do You Need More Fresh Leads For Your Business?
Of Course You Do…
Fill Out The Form Below To Learn How To Get Them Easier!
By transforming your headline into a Yes or No type of question you are eliminating a lot of the “thinking” that your visitor will do while on your page, we want them to make a fast decision if they want to learn more or not. We don’t want them to mull it over for 5 minutes, we want a decision in the first 10 seconds!
How Else Can I Simply My Lead Capture or Squeeze Pages?
Over the last couple of years we’ve watched the rise of a new style of squeeze page that marketers have been using with great results. These are the “guru style” squeeze pages as most marketers know them by. And they are the simplest of simple squeeze pages, they just don’t get any simpler or more straight forward. They are a headline, a sub-headline and a capture form the most powerful aspect of these pages is the big, bold background image.
With this style of squeeze page it’s very easy to simplify the content because there is hardly any to begin with. These pages rely heavily on vivid imagery to captivate your visitor and engage their attention immediately. You can literally make a squeeze page that targets any niche just by using appropriately targeted background imagery. Your visitors will immediately know and understand what your offer is about without reading a single word!
Here’s an Example of a “Guru Style” Squeeze Page
It’s Pretty Obvious This Offer Is About Real Estate
You can see how powerful the visual impact is when you target your imagery to your target market and it helps you reduce the amount of distracting and cluttered information you place on your page.
By simplifying your lead capture pages and squeeze pages you’ll eliminate a lot of the friction you’d otherwise have on your page. The result is going to be an easier decision making process for your visitor which always results in higher conversions and more subscribers opting into your lists.