Have you heard about the 2 step Opt-in process? This is something you can implement into your website or blog today (like in the next 10 minutes) and see immediate increases in your opt-in conversion rates.
What Is The 2 Step Opt-in Process?
When most business owners think of an Opt-in form they think of your standard Name and Email form we see on websites everywhere. As lead capture specialists, we see opportunity. The 2 step Opt-in process keeps your opt-in forms hidden and require your visitor to take a tiny “micro-action” in order for your opt-in box to appear. With EZLeadCapture we call the 2 step opt-in process our “Opt-in Triggers”. The visitor must take an action (click your trigger) before they ever see the capture form.
Check Out This Example
Why Should You Use The Two Step Opt-in Process?
Now that Internet users have been exposed to capture forms for more than a decade they are very much aware of them on your website and tend to avoid them, unless your offer is that tantalizing. Opt-in Triggers on the other hand can be disguised as beautiful HTML 5 buttons, images and graphics or even HTML text.
- It’s Non-Intrusive
- It’s Mobile Responsive
- It Unclutters Your Website (no forms!)
- It Really Focuses Your Visitors Attention
- It Improves Your Opt-In Conversion Rates
When a visitor see’s your offer and clicks on a link, a button, or an image describing your product the Opt-in box will appear. Why is that much better? It’s the psychological process your website visitor goes through.
By clcking your “opt-in trigger” they are effectively saying “yes” to your offer, it’s just a micro action, but it get’s the conversion ball rolling. Once a visitor clicks on your trigger (because they want the offer) they are much more likely to fill out their name, email and whatever other details you need to collect from them.
Instead of ignoring your contact form totally because they are used to seeing them, they instead “take action” when they are presented with this new and non-intrusive process.
What Can Trigger The Opt-in Popup To Appear?
Good question! If you’re using the EZLeadCapture Opt-in Triggers system then you’ll have the ability to create 3 (three) different types of triggers.
- Trigger buttons
- Trigger images
- Trigger text links
These three options cover almost every instance where you’d need to add an opt-in trigger to your website. When a visitor clicks or engages any one of your opt-in triggers they will be presented with the stylish, non intrusive opt-in box.
In every case you can present your visitor with plenty of opportunities to “opt-in” on your landing pages, websites and blogs. These opt-in triggers will work with any website, WordPress or HTML. It’s as simple as generating the opt-in trigger within our system and then simply pasting the code into your own website.
How Is The 2 Step Process Any Different Than Those Annoying Popups?
This Opt-in Trigger is being used in a WordPress Sidebar To Setup Appointments.
Remember, the only way for someone to actually see your Opt-in popup is to actually “trigger” it by taking a micro action on your website. It’s non-intrusive, doesn’t interrupt their browser experience and can be easily closed down if they don’t want to proceed.
Unlike a popup which can often hijack your browser and leave your visitor frustrated.
These smooth moving light boxes are quickly becoming the new “thing” when it comes to getting maximum Opt-ins from a website.
When you’re trying to get your visitors to take action the last thing you want to do is annoy them and this method won’t scare your visitors away.
They’ll only see the opt-in popup if they’ve taken a direct action to make it appear. Win for your visitor and a big win for you when the conversions start to roll-in.
What Should You Look For In A 2 Step Opt-in Creation Tool For Your Website?
Unless you’re a programmer or a web designer and have the coding and design skills to pull off your own light box opt-ins then you’re going to need some software to help you.
If you’ve got a WordPress website there are plenty of plugins that will do the job but they can slow your site down and many lack support or updates. What if you have 10 WordPress websites but you want to run the same opt-in popup on each or different ones? Do you have to re-install and setup the plugin multiple times?
That’s not a solution… It sounds more like work!
But wait… What if you don’t just have WordPress websites? What if you also have a couple of HTML websites too like simple landing pages or squeeze pages? Now the WP plugin is useless… You need a solution that works with all of your websites.
Ideally you want a 2 step opt-in solution that is very lightweight, not a plugin (our opt-in triggers are two lines of code). You want the opt-in triggers and the opt-in light box to be mobile responsive and work across all devices (ours are). Lastly you want a tool that is easy enough for non-techies to make beautiful opt-in popups, quickly and with zero coding knowledge.
Who Provides The Best 2 Step Opt-in Builder?
EZLeadCapture has been providing opt-in tools for small business owners and marketing professionals since 2004. The 2 step opt-in process is one of the latest additions to our suite of lead capturing tools and we’re really excited about it! We wanted to create a solution that would meet 3 simple criteria.
- Easy To Use (watch the video)
- Mobile Responsive
- Works On All Websites
We think we’ve accomplished this and more with our Opt-in Triggers system. You can quickly create Opt-in Triggers for your own websites or blogs with just a few mouse clicks. 
EZLeadCapture 2 Step Opt-in Trigger Features
- It’s Easy To Use
- 100% Mobile Responsive
- Works On All Websites
- Customize The Colors
- Customize The Content
- Customize The Capture Form
- Create 3 Types of Opt-in Triggers
- Create 4 Types of Light Boxes
- Built-in Autoresponder System
- Phone and Email Support
No coding, no developers, no screwing around to get things to look “just right”. 
What Businesses Will The 2 Step Opt-in Work Best For?
The 2 step opt-in process will work great for any business trying to generate more leads, subscribers or opt-in’s from their website or blog.
Here are a few specific examples of you could put this system to use today.
Local Service Businesses can use opt-in triggers to generate more estimate requests and set appointments from their website or blog. Instead of a contact form (which is obvious) present your visitors with a stylish opt-in trigger.
Restaurants, Cafes, Pubs and Bars can use opt-in triggers to build a list of their most loyal customers to let them know of specials or events that might be happening. Opt-in triggers can be placed around your website and because they are responsive, they’ll fit anywhere!
Sales Professionals such as real estate agents, mortgage and insurance brokers can place opt-in triggers on their websites to build a list they can market to in the future. What kind of opt-in trigger do you think you could make?
Internet Marketers could probably find 1001 one uses for this system to build slick looking opt-ins for their affiliate offers and products. Incorporate them into your blog posts and blog sidebars the possibilities are endless with opt-in triggers.
Shopping Websites could place opt-in triggers for specific products, special offers, coupon clubs and more. It’s easier to build a targeted list of shoppers when your using the right suite of tools.
See how powerful the 2 step opt-in process could be for your business? And the examples above are only using the simple HTML 5 button option. Remember you can use images, graphics and even text as opt-in triggers too.
How Long Will It Take To Add The 2 Step Opt-in Process To Your Website?
Another great question, and the honest answer is in between 5-15 minutes for your first one. Once you’ve got the hang of it you’ll probably be adding these in about 2-3 minutes each. The initial setup always takes the longest as you learn and explore the functionality and go through the settings.
Inside The EZLeadCapture System You’ll Be Able To:
- Setup a contact form to display in the opt-in popup.
- Setup your autoresponder for followup messages.
- Setup your thank you page or redirect.
- Build your opt-in trigger/popup.
- Add the trigger to your website. (copy/paste into your site)
The beauty of the EZLeadCapture system is that it’s modular. Once you’ve got the basics created such as a contact form, autoresponder and thank you page then you can use them over and over and over again with opt-in triggers and even our squeeze pages or your own!
Let’s look at the process once we’ve got the above basics created within the system.
- Build your opt-in trigger.
- Select the contact form, autoresponder and thank you page.
- Add the trigger to your website. (copy/paste into your site)
So Is The 2 Step Opt-in Process Right For Your Business?
That’s for you to decide! We’ve certainly done our best to show you creative examples of how you could implement the 2 step opt-in process into your business websites tonight if you wanted to.
If your goal is to generate more leads and subscribers from your websites, blogs and capture pages then you’ll be very happy with the value provided with an EZLeadCapture.Com membership.
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